Startup Gurukool bring global startups to access rural markets. This access and exposure allows them to test their solution on the specific populations in need by appointing village level independent contractors and entrepreneurs. This on the ground market research, analysis, and testing is invaluable for both the provider and community.


Startup Gurukool, is a partnership between 1M1B, Tata Trusts, Department of Science and Technology Government of India and UN Habitat.

Why Startup Gurukool?

The Startup Gurukool was piloted, as a Village Accelerator, under the UC Berkeley’s Smart Village Initiative in Mori, State of Andhra Pradesh India. The village accelerator in Mori gave market access to 5 start-ups. The pilot model created 7 micro-entrepreneurs and 16 jobs in 6 months that impacted over 3,000 lives and opening gateways for many more potential entrepreneurs.


The StartUp Gurukool program aims to accelerate indigenous technologies to rural markets and enable social entrepreneurs aligned to the United Nation’s Sustainable Development Goals (SDGs) through market access as a service, creation of jobs for people living in the villages and creating self sustainable enterprises.



The idea behind StartUp Gurukool.

The 72.2% people staying in the 638,000 villages of India represent an extremely large population and source of potential economic growth. With diminishing employability opportunities in the villages, entrepreneurship could well be a necessity for holding together and reinforcing the very stilts that support India’s economy. On one hand, social enterprises have come into effect which enable grassroot level manufacturers reach their market potential while on the other a national drive to promote village level enterprises has gained momentum..

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