Startup Gurukool bring global startups to access rural markets. This access and exposure allows them to test their solution on the specific populations in need by appointing village level independent contractors and entrepreneurs. This on the ground market research, analysis, and testing is invaluable for both the provider and community.
Startup Gurukool, is a partnership between 1M1B, Tata Trusts, Department of Science and Technology Government of India and UN Habitat.
Why Startup Gurukool?
The StartUp Gurukool program aims to accelerate indigenous technologies to rural markets and enable social entrepreneurs aligned to the United Nation’s Sustainable Development Goals (SDGs) through market access as a service, creation of jobs for people living in the villages and creating self sustainable enterprises.
The idea behind StartUp Gurukool.
The 72.2% people staying in the 638,000 villages of India represent an extremely large population and source of potential economic growth. With diminishing employability opportunities in the villages, entrepreneurship could well be a necessity for holding together and reinforcing the very stilts that support India’s economy. On one hand, social enterprises have come into effect which enable grassroot level manufacturers reach their market potential while on the other a national drive to promote village level enterprises has gained momentum..
Launch of the Village Accelerator by the Hon’ble Chief Minister of Andhra Pradesh, Sri Chandrababu Naidu in Mori
Successful village entrepreneurs and leaders
One of the entrepreneur at TedxDelhi with ManavSubodh, Co-Founder 1M1B